Member-only story
The documentation on how to Push and Release Custom Dockerfile (https://devcenter.heroku.com/articles/container-registry-and-runtime) are not updated with latest syntax.
As of Feb 2019, Here are example cli commands to push custom Dockerfile to heroku.
heroku login
heroku container:login
heroku container:push web — app appname-12389
heroku container:release web — app appname-12389